wham Platform

WhatsApp at scale. None of the ops.

Push to git. We ship it to WhatsApp.

Your templates and flows live in your repo. The platform reviews every change, ships it, hosts it, and keeps it live.

wham platform · liveflowing
applysend · webhooksmessagestext · voiceMCPgit pushWhatsAppcustomersyour backendwham cloudplan · apply · host
ships out: apply, publish, sendcomes back: replies, webhooks, data
What the platform adds

Everything between your repo and a million customers

The toolkit gets your code to WhatsApp. The platform runs it for your whole team, then handles the parts WhatsApp makes painful.

Run wham as a team

state.jsonv5v6v7

Remote state

One hosted, locked, versioned state for your whole WhatsApp account. No more state file on someone's laptop, no concurrent-write surprises.

plan
apply

Remote runs

plan and apply execute in the cloud, the same way every time, with full run history and rollback.

commitPRmergeapply

GitOps

Connect your repo. Every pull request gets a speculative wham plan posted as a check. Merge to main runs apply.

run #1284pending review approved

Approvals & audit

Require a teammate to sign off before anything ships. See who changed what, and when.

opt-out present
naming ok
category valid

Policy guardrails

Rules enforced before apply. No MARKETING template without an opt-out, naming conventions, whatever you set.

Built for WhatsApp

webhookslive

Managed hosting

Your webhooks and runtime run on us. SSL, scaling, uptime. No containers to babysit.

✗ send failed↻ retrying… recovered

Lifecycle & recovery

Approval polling, resubmit on rejection, retries with backoff, drift reconciliation. The WhatsApp ops you'd otherwise hand-roll.

“Where's my order?”

Voice notes, handled

Voice messages arrive already transcribed, so you handle them exactly like text. No transcription pipeline to build, no models to wire up — it works out of the box.

agentbackendMCP

LLM skills & MCP

Agentic capabilities plus a typed bridge to your backend, so conversations take real action and your systems stay the source of truth.

Free to start. Managed when it matters.

The command line is yours, free and open source. The platform runs it for your whole org.

Open source

The toolkit

Terraform for WhatsApp. Declare, plan, apply, test locally.

  • Templates, flows, and tests as typed code
  • plan / apply from your laptop or CI
  • Local preview, no credentials needed
  • State in a file. Run it yourself, anywhere.
Read the docs
For teams

The platform

Where your team runs it together, hosted and operated by us.

  • Remote state and remote plan / apply
  • A plan on every pull request, apply on merge
  • Approvals, policy, audit, SSO
  • WhatsApp hosting, lifecycle, recovery, and agents
Talk to us
Expert help, optional

Run it yourself, or bring in our experts

wham is built to run on your own, and most teams do. When you want to move faster, our forward-deployed engineers can jump in to design the flows, wire your backend over MCP, and ship the first version with you. Use them for a launch, one tricky flow, or not at all. Either way you keep everything as wham resources in your repo.

When you want a hand

  • Flow and template design for your use case
  • Backend integration via MCP
  • Production launch on managed infrastructure
  • Handover as code you own and can run yourself

Stop operating WhatsApp by hand.

Tell us what you're building. We'll show you what the platform takes off your plate, and how fast we can get you live.